The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage Classic color!

This stronger and longer-lasting formula is available in many of our best selling shades.

As the name suggests, this colour burns bright like a raging fire from down below. You'll be hard to miss in a crowd.

Vibrant colour results are best achieved by applying to hair that has been pre-lightened to a level 9-10. This cream formula semi-permanent hair creme colours and conditions hair.

• Vegan Friendly
  
• Tested on celebrities, not animals!